New research  found some interesting results about what men and women truly want in a partner, and information from surveys from over 1,000 singles sheds fascinating light on these crucial factors. Let’s get right to the results!

The most prominent finding may surprise you, especially in a world in which men and women spend minutes or even hours per week swiping on others: a whopping 70% of men and women find prospective partners desirable who are looking for a serious relationship rather than something casual. These results   what people are really craving is substance and emotional connection.

The top 5 factors men and women find desirable:

1. Honesty (54%)
2. Kindness (44%)
3. Sense of humor (34%)
4. Physical attraction (34%)
5. Intelligence (29%)

Of course, we all know that appearance and attraction matter. The results are somewhat surprising, however, in that attraction didn’t even come in in the top three. Most of all, over half of men and women surveyed find desirable someone who is honest, and a similar percentage find desirable someone who is kind. This research is promising for single men and women because it shows that, deep down, people are smart and know what factors actually matter. Men and women know that attraction isn’t the glue that holds couples together 10 years down the road. In fact, it’s the personality factors and emotional connection that keep two people glued together for many years to come.